Media Contact: UMHS Media Relations 734-764-2220

Men and women respond differently to exercise advertisements

 ANN ARBOR, Mich. - A new University of Michigan study finds that overweight men and women responded differently to advertisements about the benefits from exercise.

"Daily well-being" motivates women to exercise, while "weight loss" and "health" are more motivational for men. Researchers investigated whether reading a one-page advertisement featuring one of those three reasons would influence intrinsic motivation for exercising, and whether men and women respond differently. The study, funded by National Institutes of Health, was conducted among 1,690 overweight and obese women and men between 40 and 60 years old.

"Exercise is frequently prescribed as a way to lose weight," said Michelle Segar, associate director for the Sport, Health, and Activity Research and Policy (SHARP) Center for Women and Girls and research investigator at the Institute for Research on Women and Gender.

For more on this study, which was performed by a team that included Caroline Richardson, M.D., of U-M's Department of Family Medicine and the VA Ann Arbor Healthcare System, please follow this link.

 

NOTICE: Except where otherwise noted, all articles are published under a Creative Commons Attribution 3.0 license. You are free to copy, distribute, adapt, transmit, or make commercial use of this work as long as you attribute the University of Michigan Health System as the original creator and include a link to this article.

Media Inquiries:  734-764-2220 8 a.m.-5 p.m. ET 

734-936-4000 after hours, weekends, and holidays (ask for the PR person on call)  umhsmedia@umich.edu for embargoed news, videos & more